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Sari Harjunniemi appointed new CEO of Söderberg & Partners in Finland

3 June · 2020

Sari Harjunniemi has been appointed new CEO of Söderberg & Partners in Finland. She has an extensive career in insurance, starting from Tapiola Group in 1999 to Aon and later to Willis Towers Watson, where she held the position of Managing Director from 2016 up until 2020. 

Söderberg & Partners entered the Finnish insurance market in 2009 and has expanded its operations ever since. In early 2020, six Finnish insurance broking companies in the Söderberg & Partners network - Optimum Insurance Consultants, Semita, Rewenda, MSR Finser, Benefit Advisors and Suunta – all merged under the Söderberg & Partners brand.

As CEO of Söderberg & Partners in Finland, Sari Harjunniemi will take on the task of further expanding and developing Söderberg & Partners Finnish operations.

"My ambition has always been to find the best solutions for the clients and help them succeed. This will continue to be my main driver with Söderberg & Partners as well. I am excited about this opportunity to develop the Finnish insurance broker market in wider scale", say’s Sari Harjunniemi.

Founder and CEO of Söderberg & Partners Group Gustaf Rentzhog sees great potential for the company in Finland going forward.

"We have a long history and strong track record working in Finland, and we see great potential for us to continue expanding even further. With her extensive and unique experience from the Finnish insurance market, Sari Harjunniemi is the perfect person to lead this process and head our operations", say’s Gustaf Rentzhog.

Sari Harjunniemi will start her new position as CEO of Söderberg & Partners in Finland during the second half of 2020.

For more information, please contact

Jørn Gisvold, CEO - Non-Life, Nordic Region, Söderberg & Partners
Mobile: +47 922 43 500

Rasmus Löwenmo Buckhöj, Head of Information, Söderberg & Partners Group
Mobile: +46 76-149 50 05

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